The Sistine Chapel ceiling’s most famous panel, entitled “The Creation of Adam”, represents God and Adam reaching for each other with outstretched arms, fingers almost-touching. I’ve read an interesting hypothesis that the “scene contains the unmistakable outline of a human brain formed by angels and robes surrounding God” which has led to the interpretation that “Michelangelo meant to evoke God’s bestowal of intelligence on the first human.”

What is intelligence? It’s the act of understanding. And when we think of effective marketing, it’s crucial that we understand the needs and desires of our prospects and clients.

Don’t take my word for it, but that’s how intelligence is defined by the Merriam-Webster Dictionary.

1: the ability to learn or understand or to deal with new or trying situations

2the ability to apply knowledge to manipulate one’s environment or to think abstractly as measured by objective criteria (such as tests)

3the act of understanding : COMPREHENSION

Understanding is what’s important for us to seek and apply when we consider the most profound element of building our business, cultivating treasured relationships. 


Treasured relationships are built on understanding. You develop understanding with love. You develop understanding with trust. You develop understanding with the recognition that it’s a synergistic relationship. When you achieve that understanding, the value exchange is capable of achieving exponential results.

What Michelangelo’s painting inspires in me, is the realization that if you want your work to live on it’s important to touch the hearts and minds of others. And that’s only possible when we truly demonstrate understanding. 

Understanding is my business creation story. And I recommend that it be your business creation story, too.

You don’t need to be the Michelangelo of business to have that impact. You just need to know that creation story.

If you think about anything that resonates in your life it resonates because of understanding.

So I encourage you to hold Michelangelo’s lesson closely. Seek to understand others. Seek to touch a life. Seek to cultivate a treasured relationship.

If you do that every day, you are well on your way to employing exceptional Marketing. 

Lots of Love,